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The design is a bit of a call-back to the beautifully unintelligible Pioneer plaque or Voyager's Golden Record - two great attempts to communicate with beings that (would most likely) share none of our cultural reference points, visual signification codes or languages! The card features a block of text (below) translated into binary, the geographical co-ordinates of Berlin and Plymouth, and the distance between the two places in kilometers. If you are very bored, you can see what the translated message says by cutting and pasting the text below into this binary translator.
01010000-01101100-01100101-01100001 -01110011-01100101-00100000-01101100-01101111 -01101111-01101011-00100000-01100001 -01100110-01110100-01100101-01110010-00100000 -01101101-01111001-00100000-01110011 -01110100-01110101-01100110-01100110-00101110-
00100000-00001101-00001010-00001101 -00001010-01010100-01101000-01100001 -01101110-01101011-00100000-01111001 -01101111-01110101-00101110-
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